South Carolina Extends Partnership with IMG
Sept. 16, 2016 COLUMBIA ÃƒÂ¢Ã¢’Â¬” The University of South Carolina today announced a new 10-year agreement with IMG as the exclusive multimedia rights holder of Gamecock Athletics. This deal will take effect on July 1, 2017.
IMG will also continue to provide solutions to South Carolina in many other facets of the Gamecock Athletics business, including licensing, stadium seating and ticketing.
“We are excited to continue our successful partnership with IMG for the next decade,” said University of South Carolina Athletics Director Ray Tanner. “As a market leader in the college space, IMG’s industry expertise is a valuable asset to Gamecock Athletics. This extension allows us to continue the positive momentum of building our brand while allowing our department to provide the resources needed to help our student-athletes have a championship experience at Carolina.”
“We are proud to extend our long-standing relationship as partner and solutions provider for the University of South Carolina,” said Tim Pernetti, President of Multimedia rights, IMG College. “The Gamecock brand is powerful, and we are excited to help continue its growth while creating unique partnerships that enable South Carolina to maintain its top-notch environment for student-athletes along with a great fan experience.”
The newly announced relationship adds to an agreement between the University of South Carolina and IMG that dates back to 2003. It includes IMG’s exclusive representation and management of the athletic department’s television, radio and game program assets, as well as printed promotional materials, video and signage for football and basketball.
As part of the new deal, IMG will enhance signage on the center-hung scoreboard and 360 degree LED ribbon board at Colonial Life Arena, the baseball scoreboard at Founder’s Park, the sideline and end zone LED ribbon boards at Williams-Brice Stadium, and digital marquees at multiple facilities.
As part of the multimedia rights relationship, IMG brought Brad Paisley’s Country Nation College Tour to the University of South Carolina’s campus in October 2015.
About the University of South Carolina Athletics Department
The University of South Carolina is a member of the Southeastern Conference. The university sponsors 21 varsity sports programs and is home to more than 550 student-athletes. Gamecock Athletics develops our student-athletes intellectually, athletically, socially and culturally to compete relentlessly for championships and to attain high levels of achievement at the University, and throughout life, in harmony with our University’s mission and vision.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.