New Website and Mobile App Launched to Better Serve Fans As Well As Facilitating NIL Space
South Carolina Athletics recently revamped its website and mobile app with emphasis placed on utility. Expanding its relationship with WMT Digital, the completely custom platforms provide a more native app experience to facilitate efficiency, the ability to be more nimble in an ever-changing environment as well as directly facilitating Name, Image, & Likeness (NIL) connections.
A primary strategy for the redevelopment was to drive awareness for student-athlete’s NIL and connection opportunities. The website and app include the recently released Gamecock Exchange to facilitate business relationships through NIL partnerships. The individual student-athlete bio pages received a considerable upgrade with the intent to serve as a comprehensive location for each student-athlete’s social media handle and NIL links. Many of the bio pages will be updated throughout the summer, but a sample can be found by viewing the Aliyah Boston or Dakereon Joyner pages.
“Their thoughtfulness in opening NIL doors is going to create expanded opportunities for student-athletes.”
“We can’t praise the South Carolina leadership enough for their approach to our partnership and the very intentional and thorough way they have listened to their fans and student-athletes and used those insights to inform nearly every aspect of the new GamecocksOnline.com,” said WMT Founder and CEO Andres Focil. “In particular, our expanded partnership will improve their engagement opportunities with fans through a simplified and intuitive user experience. We both believe it will improve engagement and discovery around the biggest game days and expand their audience 365 days-a-year. And while much of the work has been focused on external constituents, their thoughtfulness in opening NIL doors is going to create expanded opportunities for student-athletes.”
The driving strategy behind the app was to provide utility for Gamecock fans, who are handling transactions and absorbing content from mobile devices more than ever before. The current simple, intuitive design was built from a mobile-first perspective with the intent on easily facilitating standard functions used on game days such as digital ticketing.
More features will roll out throughout the summer, including but not limited to personalized communications of important notices, a single sign-on using the Gamecocks’ Account manager login credentials, and a dashboard for viewing one’s Gamecock Club membership details.
The full website can still be accessed at GameocksOnline.com and the mobile application can be found simply by searching “South Carolina Gamecocks” in the app store. The iPhone app will simply need to be updated, but those Carolina fans using Android devices will need to reinstall the app.
