Get Ready for Game Days at Williams-Brice Stadium: Guest Services
Release three of our Get Ready for Game Days at Williams-Brice Series focuses on guest service amenities around Williams-Brice Stadium.
There’s a lot that is new at Williams-Brice Stadium for the 2026 Gamecock football season. This release will focus on guest service amenities around Williams-Brice Stadium.
Guest Services Locations
The Gamecock Ambassadors are back for the 2026 season ready to assist fans around the outside plaza and throughout Willaims-Brice Stadium. Our Guest Services locations are stocked with a variety of convenience items such as band aids, ear plugs, sunscreen, feminine products, hair ties, sensory bags and more to ensure fans make the most of their day at the stadium. For non-emergency issues, fans should find our friendly ambassadors for assistance at locations around the plaza or at our permanent guest services locations inside Williams-Brice Stadium.
Game Day Assistance
As the season approaches, Gamecock Athletics will soon introduce a new Game Day Assistance service designed to improve real-time response to fan concerns. On game days, fans will be able to text a dedicated help line or submit a brief online form to report an issue or request assistance. The service will provide our staff with the information needed to quickly route requests to the appropriate personnel and respond as efficiently as possible.
Sensory Room
As part of Williams-Brice Reimagined, Gamecock Athletics has furthered its commitment to a sensory inclusive experience for fans. Starting this season, a sensory room will be available for fans on the East Ground concourse near the Northeast Ramp/Gates 79-82. This room is outfitted with adjustable lighting, calming visuals and comfortable seating. A range of sensory tools and equipment such as bubble walls, bean bag chairs and tactile objects are available to create a personalized and calming experience. The room is fully accessible, accommodating individuals of all abilities and ages. This room is in addition to the sensory bags debuted in 2025 which offer comfort on the go for individuals with sensory processing issues that can be checked out at guest service locations throughout the stadium.
Nursing Mothers Room
This fall, Gamecock Athletics will also debut its first ever Nursing Mothers Room at Williams-Brice Stadium, located on the East Ground concourse, adjacent to the elevators and first aid. Women needing access to this room should check in with the adjacent guest services location. This room is in addition to the two Mamava nursing pods that were added to the stadium last season. The nursing pods are located on the West Ground concourse near first aid and under the southeast stairs by the Cockaboose Club. To access the nursing pods, visit the nearest guest services location or utilize the Mamava. As we look ahead to the 2027 season, an additional Nursing Mothers Room will be added on the West Main Concourse.
Bottle Filling Stations
In order to ensure fans are able to stay hydrated on game days, all-new bottle fillers and water fountains have been installed on the East Ground, West Main and Student Section concourses. Existing bottler fillers and water fountains are available on all other concourses.
In order for fans to stay hydrated on their walk to Williams-Brice Stadium and refill their bottle upon entering the stadium, fans will continue to be permitted to bring one empty and clear plastic disposable bottle of water per person OR one sealed clear plastic disposable bottle of water into the stadium (i.e., Dasani water bottle). All glass bottles and non-clear bottles such as Stanleys and Owalas are still strictly prohibited in Williams-Brice Stadium.
Phone Charging Stations
Phone Charging stations will be back at Williams-Brice Stadium this fall. Fans can rent portable chargers from kiosks on the East Ground, West Main and Student Section concourses as well as the Horseshoe Club, Traditions Club and the Cockaboose Club. Fans are encouraged to download the ChargerGoGo App in advance to make portable charger rental easier on game day.
First Aid Locations
Seven First Aid locations are available throughout Williams-Brice Stadium staffed by local nurses and EMS crews. As part of Williams-Brice Reimagined, a new location will open this season on the East Ground Concourse and a temporary location will open on the West Main Concourse with a permanent location opening in 2027.
First Aid Locations
- West Ground Concourse: Near Gates 32-26
- East Ground Concourse: Adjacent to the Elevators
- West Main Concourse: Near sections 7 & 8
- West Upper Concourse: Near sections 305 & 306
- East Upper Concourse: Near sections 505 & 506
- South Upper Concourse: Near section 901
- 100 Level: Near section 105
As a reminder, Gamecock Athletic events have transitioned to a fully digital ticketing model for the upcoming year. Printed tickets will no longer be available, so fans are encouraged to plan and become familiar with how to access and manage their tickets through the Gamecocks App. A Digital Ticketing Guide has been created with a step-by-step process on how to manage your tickets digitally.
Fans interested in learning more about Phase 2 of Williams-Brice Reimagined, including new club spaces that will be available should visit our Williams-Brice Reimagined Website.
A limited number of single game tickets are still available for the upcoming year. To learn more about what’s planned for the 2026 season and to secure tickets to catch a game, visit our 2026 Football Hub.
Additional Get Ready for Game Day Resources
Click the images below to learn more
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(Opens in a new tab) Get Ready for Game Days: Overview
Provides an overview of Williams-Brice Reimagined and overall improvements for phase one
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(Opens in a new tab) Get Ready for Game Days: Logistics
Information focuses on logistics from parking to gate entrance to moving around once in the stadium
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(Opens in a new tab) Get Ready for Game Days: Guest Services
Information on guest service amenities at Williams-Brice Stadium
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(Opens in a new tab) Get Ready for Game Days: Fan Experiences
Information on fan experience initiatives at Williams-Brice Stadium
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(Opens in a new tab) Get Ready for Game Days: Concessions
Information on concessions and alcohol service at Williams-Brice Stadium
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(Opens in a new tab) Gate Identifier Tool
Use our gate identifier tool to determine what gates you must enter for the 2026 season.
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(Opens in a new tab) Digital Ticketing Guide
Learn more about how to manage and access your digital tickets for the 2026 season.
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(Opens in a new tab) Williams-Brice Reimagined
Learn more about the stadium project including what's still to come in phase 2.
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(Opens in a new tab) 2026 Football Hub
Check out everything planned for this fall and secure your tickets today.
