Skip to main content
Partner logo
Mobile Icon Link Mobile Icon Link Mobile Icon Link
Gamecocks+
Get Ready for Game Days at Williams-Brice: Fan Experience
Football  . 

Get Ready for Game Days at Williams-Brice: Fan Experience

Release four of our Get Ready for Game Days at Williams-Brice series focuses on fan experience.

There’s a lot that is new at Williams-Brice Stadium for the 2026 Gamecock football season. This release will focus on fan experiences game day as well as throughout the weekend around home games.

Forever Garnet Memories

Forever Garnet Memories are back for the 2026 season, allowing Gamecock fans to take their fandom to the next level.

Auctions

Through Forever Garnet Auctions, fans can bid for the chance to ride the Cockyboose during the greatest entrance in all of college football, walk with Cocky during Gamecock Walk or watch warm-ups and 2001 from the sidelines. Auctions are open for all games.

Place your bid today

Game Day Experiences

Through Forever Garnet Game Day Experiences, fans can take photos on the field, sideline photos with Cocky and Sir Big Spur or have a videoboard message displayed during the game. Experiences are available for purchase for all games this season.

Purchase your Game Day Experiences

Stadium Tour

Available on Fridays before home games and on some Sundays throughout the season, fans can go behind the scenes at Williams-Brice Stadium. The tours may include visits to the Cockaboose Club, Meredith Family 2001 Club, Locker Room, Hall of Captains, Pressbox and more. Each tour lasts between an hour and an hour and a half.

Book your stadium tour

Shop the latest Gamecock Gear

Fans will have multiple places to shop the latest Gamecock Gear on game days this fall. The Gameday Store in the Bignon Gameday Center at the corner of George Rogers Blvd and Key Road is back and will be open on Fridays and on Game Days four hours before kickoff until 30 minutes following the game.

Fans will also be able to stop by the new Rally House pop-up shop in Gamecock Village which opens 4.5 hours to kickoff and closes 30 minutes prior to kickoff.

Once inside Williams-Brice Stadium, fans can visit two merchandise locations. The team shop on West Ground located outside of the Letterman’s Lounge and is open from when the gates open to the 2-minute warning in teh 2nd half or the new team shop located on the East Ground level by section 26, also opening when gates open to 30 minutes following the conclusion of the game.

As always, fans can shop the latest gear online through our official online store at shop.gamecocksonline.com.

Game day tailgates

For fans looking to reduce the hassle of setting up tailgates on game day can take advantage of two opportunities this fall.

Tailgate Group offers a turnkey tailgate solution. For fans with parking spaces in Gamecock Park, Tailgate Group can have your tailgate setup ready to go in your designated tailgate area when you arrive. For fans without parking spaces in Gamecock Park, Tailgate Group also offers turnkey tailgating packages in the Rice Football Campus located in front of the Jerri and Steve Spurrier Indoor Practice Facility.

Learn more about Tailgate Group

The Gamecock Club and Alumni Association are also partnering to offer a tailgate solution in Gamecock Park near Bluff Rd. Gamecock Club and Alumni Association members can purchase tickets to an exclusive tailgate that includes complimentary food and non-alcoholic beverages, a cash bar, live DJ and more.

Learn more about these tailgates

YETI Drop Wednesdays are back

Each game this season, be on the lookout for our limited-edition YETI tumblers. Wednesday of a home game week is designated as YETI Drop Wednesday. Be sure to download the Forever Garnet App and enable push notifications so you don’t miss your chance to purchase that games exclusive design.

New for 2026, with the purchase of a YETI, you will receive two bottled Coca-Cola products. YETIs can only be purchased on the Forever Garnet App and MUST be picked up on game days. YETIS cannot be brought back to future games.

Download the Forever Garnet App on iPhone

Download the Forever Garnet App on Android

Gamecock Village

Opening four and a half hours prior to kickoff, Gamecock Village presented by Farm Bureau Insurance serves as the hub of Gamecock football pregame activities. Featuring live music, a videoboard showing games around the country, the pregame radio show, activities for kids and activations from our sponsor, Gamecock Village is a must see on game days this fall.

Gamecock Walk & Pre-game Pep Rally

After visiting Gamecock Village, be sure to get your spot along the Garnet Way to cheer on the Gamecocks as they make their way into the stadium. Gamecock Walk begins approximately two hours and fifteen minutes prior to kickoff.

After Gamecock Walk, head over to the front of Gamecock Park as the Mighty Sound of the Southeast and our Gamecock Cheerleaders and Carolina Dance Team lead the pre-game pep rally.

Gastro Pub

For the 2026 season, the Gastro Pub in the Meredith Family 2001 Club will be back on Friday’s prior to SEC games only. The Gastro Pub is a full-service, pub bar happy hour experience that opens on Friday evenings from 5 to 8 p.m.

The menu includes light snacks and bar fare, signature curated cocktails and local craft beer and wine options.

More information about the Gastro Pub will be released in the weekly Know Before You Go releases.

As a reminder, Gamecock Athletic events have transitioned to a fully digital ticketing model for the upcoming year. Printed tickets will no longer be available, so fans are encouraged to plan and become familiar with how to access and manage their tickets through the Gamecocks App. A Digital Ticketing Guide has been created with a step-by-step process on how to manage your tickets digitally.

Digital Ticketing Guide
 

Fans interested in learning more about Phase 2 of Williams-Brice Reimagined, including new club spaces that will be available should visit our Williams-Brice Reimagined Website.

Williams-Brice Reimagined
 

A limited number of single game tickets are still available for the upcoming year. To learn more about what’s planned for the 2026 season and to secure tickets to catch a game, visit our 2026 Football Hub.

2026 Football Hub

Additional Get Ready for Game Day Resources

Click the images below to learn more

Related stories