There’s a lot that is new at Williams-Brice Stadium for the 2026 Gamecock football season.  This release will focus on concessions available around the stadium.

Grab-and-Go Marketplaces

As part of Phase 1 of Williams-Brice Reimagined, fans will experience new grab-and-go marketplaces on both the West Main and East Ground concourses. Designed with speed and convenience in mind, these marketplaces will reduce wait times and help fans spend less time in line and more time in their seats enjoying the action.

Each concourse will feature three marketplace concepts offering a mix of game day favorites and specialty menu items. All locations will offer staples including hot dogs, pretzels, snacks and alcoholic and non-alcoholic beverages.

Garnet Grill will serve hamburgers, cheeseburgers, double cheeseburgers and fries. Carolina Market will feature pulled pork sandwiches, macaroni and cheese and Little Caesars pizza. At The Coop, fans can grab chicken tenders and fries.

The six marketplaces will also introduce a total of 39 new self-checkout points of sale featuring technology that eliminates the need to scan items individually. Fans simply place their items at the checkout station and the technology automatically identifies each item for purchase. The new technology is expected to make checkout approximately 2.5 times faster, creating a quicker and more seamless concession experience throughout Williams-Brice Stadium.

Additional Food Options

In addition to new game day staples and specialty items offered at marketplaces, fans will be to enjoy food from Billy G’s Carolina BBQ, Thai Kingdom Oriental Kitchen, Carolina Kernel, Philly Pretzel, Sunset Slush, Dippin’ Dots, Little Caesars and more.

Concessions Discounts for Gamecock Club Members & Students

Gamecock Club members will once again receive a 10% discount on select concession items at marketplaces and general concession stands throughout Williams-Brice Stadium. To receive the discount, members must have their Forever Garnet Digital ID scanned at checkout.

The Forever Garnet Digital ID can be accessed through the Forever Garnet app by selecting the menu button in the top right corner. Members can also add their Digital ID card to their mobile wallet for easy access on game day.

Gamecock Club members using the Forever Garnet app for the first time do not need to create a new account. An account has already been created using the email address associated with their Gamecock Club membership. First-time users should enter their membership email and select “Forgot Password” to set their password and access their account.

University of South Carolina students who are eligible for football tickets will also receive a 10% discount on select concession items throughout Williams-Brice Stadium. Students can receive the discount by having their Cockpit Digital ID scanned at checkout.

As a reminder, Gamecock Athletic events have transitioned to a fully digital ticketing model for the upcoming year. Printed tickets will no longer be available, so fans are encouraged to plan and become familiar with how to access and manage their tickets through the Gamecocks App. A Digital Ticketing Guide has been created with a step-by-step process on how to manage your tickets digitally.

Fans interested in learning more about Phase 2 of Williams-Brice Reimagined, including new club spaces that will be available should visit our Williams-Brice Reimagined Website.

A limited number of single game tickets are still available for the upcoming year. To learn more about what’s planned for the 2026 season and to secure tickets to catch a game, visit our 2026 Football Hub.

Additional Get Ready for Game Day Resources

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