Fans should be prepared to access and manage their digital tickets this fall, as Gamecock Athletics events have transitioned to a fully digital ticketing model. Printed tickets will no longer be available, so fans are encouraged to view our Digital Ticketing Guide.

Due to construction and some restricted movement within the stadium, fans must enter Williams-Brice Stadium through the gates designated on their digital ticket. Fans can also use our gate identifier tool to determine what gates they may enter.

Fans coming to Williams-Brice Stadium this fall should plan their parking and arrival routes early, verify their designated entry gate before arriving and expect temporary changes to how they move around the stadium.

Gamecock Athletics is expanding guest services at Williams-Brice Stadium this fall with a new sensory room, the stadium’s first Nursing Mothers Room, additional bottle filling stations, phone charging locations and new or expanded first aid services. Fans can also visit Gamecock Ambassadors or Guest Services locations for assistance and convenience items, while a new Game Day Assistance service will provide real-time support through text or an online form.

From game day experiences to stadium tours, tailgate options and Gamecock Village, fans will have more ways to enjoy their time around Williams-Brice Stadium this fall. The 2026 season also includes new merchandise locations, the return of YETI Drop Wednesdays and Friday night Gastro Pub events before SEC home games.

New grab-and-go marketplaces on the West Main and East Ground concourses will offer faster checkout, game day favorites and specialty menu items. Fans will also find expanded Brew Thru locations, new ready-to-drink cocktail options and a variety of returning concession favorites throughout Williams-Brice Stadium. Gamecock Club members can receive a 10% discount on select concession items by scanning their digital IDs in the Forever Garnet App at checkout.