Spectrum Teams Up With South Carolina Athletics
Spectrum Named Official Internet, Wireless and Television Service Provider of Gamecock Athletics
Key Takeaways
- Spectrum is the Official Internet, Wireless and Television Service Provider of Gamecock Athletics and will provide video service inside the newly renovated Williams-Brice Stadium.
- The agreement includes naming rights to a first-of-its-kind student club scheduled to fully open for the 2027 season; permanent field-level branding and LED signage; integration in the Cockpit App; and visibility across basketball, baseball and softball.
- The partnership also includes the title sponsorship of the Carolina Calls coaches show, community programs across South Carolina and South Carolina student-athlete brand collaborations.
COLUMBIA, S.C., and STAMFORD, Conn. — South Carolina Athletics and Spectrum, America’s Connectivity Company, today announced a multiyear partnership naming Spectrum the Official Internet, Wireless and Television Service Provider of Gamecock Athletics.
Under the agreement, Spectrum will provide video service inside the newly renovated Williams-Brice Stadium. The partnership, facilitated by Learfield, also includes naming rights to a first-of-its-kind student club scheduled to fully open for the 2027 season; permanent field-level branding and LED signage at Williams-Brice Stadium; integration in the Cockpit App; and visibility across basketball, baseball and softball.
“Spectrum is investing in the full Gamecock experience,” said Jeremiah Donati, South Carolina athletics director. “From the technology inside Williams-Brice to support for our student-athletes and new ways to engage fans, this partnership will be felt across our programs and throughout the state.”
“This is much more than putting Spectrum’s name in a stadium,” said Doug Davis, Regional Vice President for Spectrum. “Fans don’t just watch the game anymore. They stream it, track it, share it and stay connected to every moment. Spectrum keeps that connection moving at home and on the go, and this partnership brings that experience even closer to Gamecock Country all year.”
Spectrum will develop custom content and sweepstakes, serve as title sponsor of the Carolina Calls coaches show and support community programs across South Carolina. Spectrum will also support South Carolina student-athletes through brand collaborations, including social media features and appearances.
“We’re thrilled to welcome Spectrum as a new partner of South Carolina Athletics and to incorporate their brand into game day at Williams-Brice Stadium to kick off 2026,” said Nick Kistler, general manager of Gamecock Sport Properties. “Spectrum shares our commitment to creating a great experience for Gamecock fans and making a positive impact in our community and beyond. We’re grateful for their partnership and look forward to all we will accomplish together.”
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company available to nearly 59 million homes and small to large businesses across 41 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products.
About South Carolina Athletics
The University of South Carolina is a member of the Southeastern Conference. USC sponsors 21 varsity sports programs and is home to more than 600 student-athletes. Gamecock Athletics have won 10 team and 59 individual national championships, 89 conference regular season and tournament championships. Gamecock Athletics’ mission is to develop our student-athletes intellectually, athletically, socially and culturally to compete relentlessly for championships and to attain high levels of achievement at the University, and throughout life, in harmony with our University’s mission and vision.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
