Women’s Basketball Announces 2026-27 Season Theme

COLUMBIA, S.C. – South Carolina women’s basketball head coach Dawn Staley announced her team’s theme for the 2026-27 season – Pro. As is often the case, the theme’s meaning has several layers.

Overall, the theme is defined as a women’s basketball Gamecock shaped by preparation, discipline, accountability, leadership and an uncompromising standard of excellence; one who prepares like a professional, competes like a professional and carries herself like a professional before the title is ever given.

Beyond that, the theme lends itself to many themes central to the Gamecocks’ culture under Staley – the PROgram is the difference, trust the PROcess, PROgress never stops, PROdUction at South Carolina. Fans will see these and many other messages centered on similar word play as the team’s story unfolds throughout the season.

Under Staley, South Carolina women’s basketball has shared a new public theme each season since 2012-13, when it began with Sacrifice. Each year’s theme is grounded in something that speaks to the team’s aspirations or to what is happening in the world around them. Following Sacrifice, the themes have been: Be the Change (2013-14), one. (2014-15), The Show (2015-16), 100 (2016-17), We Are (2017-18), Own It (2018-19), Woman Up (2019-20), What Matters (2020-21), Net Worth (2021-22), DNA – Dreams, Nets, Assets (2022-23), Love (2023-24), Uncommon (2024-25) and Beyond Measure (2025-26).

Continue to check GamecocksOnline.com and the team’s social media accounts (@GamecockWBB) for the most up-to-date information on the women’s basketball season.