Season ticket holders with seats in Sections 1-9, 101-109, 201-209 and Suites will be impacted by the Williams-Brice Reimagined stadium project. Season ticket holders outside of those sections are not impacted.
This is an exciting time for Gamecock Athletics. As we embark on the reimagination of Williams-Brice Stadium, we know our fans will have a lot of questions.
We will continue to update this page as well as send out communication throughout this process as more information becomes available.
Ticket Selection Questions
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How does this affect my current seats?
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Are all season ticket holders in Sections 1-9, 101-109, 201-209 and Suites considered impacted members?
Yes, due to the number of total seats impacted by the project it is necessary to reseat all season ticket holders in Sections 1-9, 101-109, 201-209 and Suites. Impacted seat holders will receive additional priority in the 2026 & 2027 seat selection processes. Please use the flow chart above to walk through the approved reselection process.
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When will the new areas open?
All new premium areas on the west side of the stadium will open for the 2027 season.
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Will there be a season ticket price increase?
As part of our Strategic Revenue Plan all tickets are planned to have a 2-4% yearly increase. Tickets that are in sections with new amenities attached to them should expect to see a larger increase for the 2027 season. Details on pricing of different premium and non-premium areas for the 2027 season will be released later as different product types go on sale.
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How can I show interest in one of the new premium areas?
Submit your information via our interest form to express interest in one of the new premium areas.
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If I'm not an impacted seat holder how does this affect me?
Your renewal process will remain exactly the same. If interested in exploring new premium options for 2027 make sure to get in contact with your Account Representative.
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Who should I contact if I have additional questions?
You should contact your Account Representative if you have additional questions.
If you don’t have your rep’s information, copy the URL below and swap out the email address for your Gamecock Club Account at the end of the URL (after the =)
https://cloud.e.athletics.sc.edu/GCCdashboard?email=youremailaddress@email.com
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Can I upgrade my membership to get better seats in 2027?
Yes! Contact your Account Representative to learn more.
Overall Project Questions
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What is planned for Williams-Brice Stadium?
The current project focuses on the West, North and East Sides of Williams-Brice Stadium. Among the renovations and improvements being targeted in the project are additional premium areas, student section upgrades, locker room renovations, concourse improvements including concessions and restrooms, and back-of-house additions to better serve customers in the stadium.
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Why is the project needed?
We want to continue to deliver the best possible gameday experience to all of our fans. While significant renovations to Williams-Brice Stadium have been made in recent years, these new projects will aim to provide a gameday experience that is unprecedented in college athletics. Currently, Williams-Brice Stadium lags behind its SEC peers in offering premium seating and in stadium upgrades. The new premium spaces will generate much-needed revenue to not only help cover construction costs, but to reinvest into our athletic programs. The project will also help the University attract major events, including concerts and international events. This ambitious and transformational project serves the University’s mission and vision and is another example of our comprehensive pursuit of excellence. The reimagining of the stadium—in combination with the proposed retail, dining and lodging district immediately adjacent—will provide a huge economic boost to our community and will help us reinvest into priorities across campus.
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When will construction begin?
This project will be a multi-year project. Phase 1 construction began in December following the conclusion of the 2025 football season. Phase 2 construction will begin in December following the conclusion of the 2026 football season. There is no expectation at this time that any games will have to be relocated from Williams-Brice Stadium as a result of construction.
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What is the cost of the project and how will it be funded?
Initial estimates are approximately $350 million for the renovation. Funding will primarily come from capital gifts, premium seating sales and licensing, and related annual revenue.
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What improvements were completed in Phase 1 of Williams-Brice Reimagined?
Phase 1 improvements included upgrades to stadium circulation, concessions, restrooms and the student experience at The Cockpit
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Does the Williams-Brice Stadium Project have any impact on the potential riverfront development?
This ambitious and transformational project serves the University’s mission and vision and is another example of our comprehensive pursuit of excellence. The reimagining of the stadium—in combination with the proposed retail, dining and lodging district immediately adjacent—will provide a huge economic boost to our community and will help us reinvest into priorities across campus. All of these projects in totality should position us well for the future once completed.
Renovations to the west side of Williams-Brice Stadium will impact seating availability in sections 1–9, 101–109, 201–209 and existing suites. Fans in these areas will participate in one of three seat selection processes: 2026 Pre-Selection, 2027 Pre-Selection or Premium Selections. Use the interactive flow chart below to determine which selection process applies to you, and review the FAQs above for additional information.
Having trouble interacting with the flow chart? Click the button below to view the full flow chart.
