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The Future of Williams-Brice Stadium

University of South Carolina Board of Trustees approves Request for Proposal for architecture firm to begin reimagining Williams-Brice Stadium. The project will initially focus on the design of the West and East Side of the stadium, which is Phase 1 of the project.

The University of South Carolina Board of Trustees officially approved the Request for Proposal (RFP) process to retain an architecture firm to design the initial phase in a transformational enhancement of Williams-Brice Stadium on October 25, 2024. The approval comes after a year of development of a master plan for Williams-Brice Stadium in partnership between the Department of Athletics and the University.

One of the concepts for Phase 1 would involve significant improvements to West Premium and Club areas of Williams-Brice Stadium. The below rendering from our feasibility study shows what the renovated areas could look like (concepts only).

Full Press Release

 

“Today is a significant day for our institution and I hope it is the beginning of many big milestones ahead as we realize this incredibly transformative vision for Athletics and our football program that will have an impact on all areas of our university and the region.”
Thad H. Westbrook - Chair of the Board of Trustees

The Board of Trustees’ approval today comes after a year-long process of consultation and input with Nations Group, one of the nation’s leading stadium development experts; a widely distributed market survey and resulting analysis by Elevate, a leader in stadium and premium seating; and comprehensive financial modeling by USC staff.

The project will initially focus on the design of the West and East Side of the stadium. Included in the initial plans are premium suites of varying sizes and the installation of club seats. Gamecock Club Development Staff will begin to engage with potential suite purchasers immediately.

Here are the survey results and market research that led to this decision.

New Williams-Brice Stadium Suites

A major component of Phase 1 of the Williams-Brice Stadium project is renovating and expanding the suite offerings. Currently, South Carolina ranks last in total suites within the SEC and this project will start to bridge that gap. The current renderings include 30 Traditional Suites and 6 Founders Suites within the new Premium and Suite Levels. The revenues generated from these suites will help drive the future of Gamecock Athletics.

“This will be a transformational project that will elevate and amplify our national profile and serve as a point of pride for the university. Once complete, the stadium project will generate new revenue streams that will help provide a sustainable future for all of our Gamecock athletics programs and offer our fans and donors with a first-class game day experience.”
Director of Athletics Jeremiah Donati

Estimated Phase 1 Project Timeline

Nations Group Project Development and Elevate Market Study

Board of Trustees Approval to hire Design and Construction Management

Populous Selected as Design Partner

Project Design

Construction begins

New product offerings sales and seat selection process

Phase 1 construction completed

Potential Future Phases of the project

While Phase 1 focuses on the West Premium and Club areas along with the East Side of Williams-Brice Stadium, we are actively looking at future phases that will include other areas of the Stadium. The feasibility study included design concepts for the following areas:

  • Improved Concessions & Restrooms throughout the stadium
  • West Ground Level Concourse
  • North End Zone Seating & Amenities
  • Additional Loge Seating
  • Terrace Deck Social Spaces
  • Other operational improvements

Are you interested?

If you are interested in any of the below new seating options that could be part of the renovation plans please let us know and fill out the below form.

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Have questions?

If you have questions about the Williams-Brice Stadium Project, visit our FAQ page that will be continuously updated as more information becomes available.

Frequently Asked Questions