Frequently Asked Questions

The Future of Williams-Brice Stadium project is currently made up of two separate projects.

1. The first project is the Williams-Brice Stadium project. Phase 1 focuses on the West Premium and Club areas along with the East Side of Williams-Brice Stadium. We will continually explore future phases of the project that would include improvements to other areas of the stadium.
2. The second project is the Stadium and Riverfront Area Development Project. This project will see massive development and investment in more than 800 acres of undeveloped USC property situated adjacent the Congaree River, west of the existing Long Family Football Operations Facility as well as areas currently used as parking lots along Key Rd and the area north of the north end zone.

Phase 1 focuses on the West Premium and Club areas along with the East Side of Williams-Brice Stadium. Included in the initial plans are premium suites of varying sizes and the installation of club seats. Gamecock Club development staff will begin to engage with potential suite purchasers immediately.

The project will first focus on the West and East Side prior to considering renovations to the North and South Endzones. Please click the following link for more information: https://gamecocksonline.com/stadium-project-oct-2024-v2-update-wbs-project/#phases

USC wants to deliver the best possible gameday experience to its fans. While significant renovations to Williams-Brice Stadium have been made to the stadium in recent years, these new projects will aim to provide a gameday experience that is unprecedented in college athletics. Currently, USC lags behind its SEC peers in offering premium seating and in stadium upgrades. The new premium spaces will generate much-needed revenue to not only help cover construction costs, but to reinvest into our athletic programs. The project will also help the University attract major events, including concerts and international soccer matches. This ambitious and transformational project serves the University’s mission and vision and is another example of our comprehensive pursuit of excellence. The reimagining of the stadium—in combination with the proposed retail, dining and lodging district immediately adjacent—will provide a huge economic boost to our community and will help us reinvest into priorities across campus.

This ambitious and transformational project serves the University’s mission and vision and is another example of our comprehensive pursuit of excellence. The reimagining of the stadium—in combination with the proposed retail, dining and lodging district immediately adjacent—will provide a huge economic boost to our community and will help us reinvest into priorities across campus. All of these projects in totality should position us well for the future once completed.

Initial estimates are approximately $180-$200 million for the renovation. Funding will primarily come from capital gifts, premium seating sales and licensing, and related annual revenue.

The design work for Phase 1 will begin in the coming months with construction work scheduled to conclude by the start of the 2027 football season. There is no expectation at this time that any games will have to be relocated from Williams-Brice Stadium as a result of construction.

Currently, only a decision to hire an architect has been made. Decisions related to impacted seats and season ticket holders have not been finalized at this time.

If you’re interested in one of the new seating options, please click the button below to be directed to our interest form.

Williams-Brice Stadium Project Interest Form