Frequently Asked Questions

The Future of Williams-Brice Stadium project is currently made up of two separate projects.

1. The first project is the Williams-Brice Stadium project. Among the renovations and improvements being targeted in the project are additional premium areas, student section upgrades, locker room renovations, concourse improvements including concessions and restrooms, and back-of-house additions to better serve customers in the stadium.
2. The second project is the Stadium and Riverfront Area Development Project. This project will see massive development and investment in more than 800 acres of undeveloped USC property situated adjacent the Congaree River, west of the existing Long Family Football Operations Facility as well as areas currently used as parking lots along Key Rd and the area north of the north end zone.

The current project focuses on the West, North and East Sides of Williams-Brice Stadium. Among the renovations and improvements being targeted in the project are additional premium areas, student section upgrades, locker room renovations, concourse improvements including concessions and restrooms, and back-of-house additions to better serve customers in the stadium.

USC wants to deliver the best possible gameday experience to its fans. While significant renovations to Williams-Brice Stadium have been made in recent years, these new projects will aim to provide a gameday experience that is unprecedented in college athletics. Currently, USC lags behind its SEC peers in offering premium seating and in stadium upgrades. The new premium spaces will generate much-needed revenue to not only help cover construction costs, but to reinvest into our athletic programs. The project will also help the University attract major events, including concerts and international soccer matches. This ambitious and transformational project serves the University’s mission and vision and is another example of our comprehensive pursuit of excellence. The reimagining of the stadium—in combination with the proposed retail, dining and lodging district immediately adjacent—will provide a huge economic boost to our community and will help us reinvest into priorities across campus.

After working through the Master Plan design and study with our architect Populous, it was clear that increasing the size of the project was necessary in order to positively affect the game day experience for the largest number of Gamecock fans.

This ambitious and transformational project serves the University’s mission and vision and is another example of our comprehensive pursuit of excellence. The reimagining of the stadium—in combination with the proposed retail, dining and lodging district immediately adjacent—will provide a huge economic boost to our community and will help us reinvest into priorities across campus. All of these projects in totality should position us well for the future once completed.

Initial estimates are approximately $350 million for the renovation. Funding will primarily come from capital gifts, premium seating sales and licensing, and related annual revenue.

The design work for Phase 1 has begun with construction work scheduled to conclude by the start of the 2027 football season. There is no expectation at this time that any games will have to be relocated from Williams-Brice Stadium as a result of construction.

Decisions related to impacted seats and season ticket holders have not been finalized at this time.

If you’re interested in one of the new seating options, please click the button below to be directed to our interest form.

Williams-Brice Stadium Project Interest Form