About Us

The Gamecock NIL Hub was created as the starting point for all stakeholders to learn more about name, image, and likeness activities at the University of South Carolina.

Name, Image & Likeness (NIL) is the ability for student-athletes to profit off their name, image and likeness for personal gain in ways permitted by NCAA, state and institutional legislation.

Our Mission

The mission of Gamecock NIL is to help University of South Carolina student-athletes maximize their name, image, and likeness opportunities.

Pillars of Success

• Education: Providing education and resources for all stakeholders at the University of South Carolina
• Connection: Connecting student-athletes with meaningful name, image, likeness opportunities
• Innovation: Creating forward thinking resources that will endure any sudden changes in the ecosystem

The Gamecock Brand

Partnering with Gamecock Student-Athletes through NIL deals results in you being part of one of the most recognizable brands in college athletics.

2.86 Million  followers across all official Gamecock Athletics social media accounts

4.26 Million  viewers for the 2024 Cheez-It Bowl (The fifth most-watched non-CFP bowl game of the season).

A program-record five football games aired on national network television in 2024, and four games each exceeded 4.0 million viewers.

The most watched women’s college basketball game from each of the last two seasons included the Gamecocks appearances in the 2024 (18.867 million) and 2025 (8.6 million) National Championship Games. The 2024 National Championship Game is the most watched women’s college basketball game on record and the most watched college basketball game (men or women) on ESPN.

Gamecock Football was the most featured program in the 2025 Netflix series, “SEC Football: Any Given Saturday.”