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NIL Policies

Below are policies related to Name, Image and Likeness activities. The following guidelines apply to student-athletes upon enrollment at the University of South Carolina.

  • NCAA Guidelines Toggle content

    Effective July 1, 2021, the NCAA now allows student-athletes to profit from their name, image, or likeness. Information specific to NCAA policies surrounding NIL activities can be found on the NCAA website by clicking the button below.

    NCAA NIL Policies

  • University of South Carolina Guidelines Toggle content

    NIL Activities

    Student-athletes at the University of South Carolina may earn compensation for their name, image, or likeness. These activities include but are not limited to autograph signings, personal appearances, social media endorsements, camps/clinics, private lessons, and promoting a commercial product or service.

    Student-athletes may not participate in NIL activities that take place during official team activities or conflict with a student athletes’ academic obligations. NIL activities may occur during free time as designated by the team’s official travel or practice itinerary or academic schedule.

    Definitions

    Official Team Activities: activities relating to practices, competitions, games, exhibitions, scrimmages, institutional athletic media appearances, university sponsored camps, team meetings, team travel, interviews, or any sponsored university function being attended by the team.

    Academic Obligations: student-athlete obligations referring to class, tutors, exams or any other required academic responsibilities as deemed required by the university.

    Compensation/Financial Aid

    A student-athlete’s scholarship awarded by the University of South Carolina is not considered compensation and may not be revoked or reduced because of a permissible NIL agreement.

    A student-athlete’s compensation earned may be used in the calculation for need-based financial aid available to the general student population based on federal guidelines, and therefore, could impact the amount of need-based aid a student-athletes is awarded.

    International Student-Athletes

    Due to federal guidelines, student-athletes attending the University of South Carolina on an F-1 visa are encouraged to contact International Student Services prior to participating in any NIL activities.

    Use of Intellectual Property

    Student-athletes may use University of South Carolina intellectual property only with prior written approval of the University of South Carolina Athletics Department. Student-athletes may autograph and sell officially licensed memorabilia that includes University marks that is purchased by the student-athletes from official licensees.

    The University of South Carolina retains all rights to content produced or published by the University or associated entities.

    Use of Facilities

    NIL activities are prohibited in University of South Carolina facilities unless approved through the standard facility rental process. Note that permission to use the facility does not constitute permission to use University of South Carolina intellectual property.

    Education

    The University of South Carolina will provide student-athletes with both required and optional targeted education opportunities regarding NIL including, life skills, career development, and financial literacy to best prepare student-athletes for this landscape.

    Student-Athlete Agent Representation

    Student-athletes may secure representation such as an agent or marketing representative for NIL activities. The prior NCAA guidelines on professional representation remain and student-athletes may not secure representation for future professional athletic contract negotiations.

    Agents or marketing representatives must abide by the Uniform Athlete Agents Act and register with the South Carolina Department of Consumer Affairs. Agents or marketing representatives should register with the Athletics Department prior to entering into a representation agreement with any student-athlete at the University of South Carolina.

    Student-athletes are responsible for ensuring their representation has registered with both the state of South Carolina and the University of South Carolina Athletics Department.es for this landscape.

    Required NIL Disclosure

    In accordance with the House Settlement guidance, all NIL deals valued at $600 or more must be disclosed through NILGo. Student-athletes are required to create an account at NILGo.com, using their NACAA ID to complete the registration process. All deals must be submitted prior to any deliverables being performed or compensation being received. Deal reviews are conducted by a third-party entity independent of South Carolina Athletics. Gamecock NIL staff is available to provide support and guidance throughout the NILGo process. Failure to disclose qualifying deals may result in a loss of NCAA eligibility.

    Influencer

    The University of South Carolina partnered with Influencer to provide access to their Influencer core platform for content delivery and brand building. Student-athletes can access their Influencer account by downloading the Influencer app and using your Teamworks login credentials or credentials or credentials you used to set up the account. Within Influencer, you will find content shared directly with you from the USC Athletics Department. This content can be downloaded and used for your brand building on social media and other avenues. Note that content loaded into the Influencer system may not be downloaded and used directly for NIL activities.

    Gamecock Exchange provided approved businesses, collectives, and individuals with a customized portal for communicating with student-athletes fulfilling NIL transactions.

  • South Carolina Law Toggle content

    The state of South Carolina currently has enacted legislation governing name, image, and likeness (NIL) rights for student-athletes participating in intercollegiate athletics within the state. This law establishes the framework under which student-athletes may engage in NIL activities while maintaining compliance with state regulations. You can review the full text of the South Carolina NIL statute at the following link.

  • Agent Information Toggle content

    Agents or marketing representatives must abide by the Uniform Athlete Agents Act and register with the South Carolina Department of Consumer Affairs.

    Agents or marketing representatives should register with the Athletics Department using the form below prior to entering into a representation agreement with any student-athlete at the University of South Carolina.

    To register with the state, click the button below.

    Register with the South Carolina Department of Consumer Affairs