Business Resources
As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA and University of South Carolina guidelines. There are several ways for your business/brand to connect with Gamecock Student-Athletes.
Partnering with Gamecock Student-Athletes through NIL deals results in you being part of one of the most recognizable brands in college athletics.
- 2.86 Million followers across all official Gamecock Athletics social media accounts
- 5.77 Million viewers for the 2022 Gator Bowl (Gamecock Football Bowl Game)
- 5.5 Million viewers for the 2023 South Carolina vs. Iowa NCAA Women’s Basketball Final Four game
To see a current list of Gamecock student-athletes, please visit GamecocksOnline.com.
To discuss best practices and the steps to get started, please contact Joe Shepard at Joe.Shepard@altiussp.com.
WAYS TO ENGAGE USING STUDENT-ATHLETES WITH NIL
- Traditional & Social Media Endorsements
- In-Kind Deals (free meals, apparel, etc.)
- Appearances/Autographs/Camps & Clinics
Gamecock Exchange
The Gamecock Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Gamecock Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.
Use of Gamecock Branding (Trademark & Licensing)
Gamecock student-athletes must request use of intellectual property, including but not limited to official logos, marks, colors, by using the NIL Use of Marks Request Form and submitting the form as indicated on the request form. The form must be submitted no later than five (5) business days prior to the NIL activity. Any request submitted after this deadline shall be denied. The completed request form should be submitted to Hilary Cox at coxha@mailbox.sc.edu.
