Skip to main content

WILLIAMS-BRICE REIMAGINED

WHERE TRADITION MEETS TOMORROW

For nine decades, Williams-Brice Stadium has given rise to legends. Forged from concrete and time, history echoes through its walls.

And today…we’re excited to announce that we have received formal state approval to begin a multi-year construction project that will reimagine Williams-Brice Stadium and take the tradition that originates from its core into the world of tomorrow.

 

This is Williams-Brice Reimagined.

The Williams-Brice Reimagined project is rooted in four key pillars:

For All This project is not just for a subset of Gamecock Fans. During the reimagination of Williams-Brice Stadium, our department and partners will focus on creating an enhanced game day experience that will build lasting memories for present and future generations with inspiring admiration from visiting fans.

Legacy & Tradition This project will focus on the history of Williams-Brice Stadium and what it means to be a Gamecock. It will bridge the nostalgia and tradition of the past, while creating enthusiasm for the future.

Home This project will create a place of belonging that brings fans together and fosters South Carolinian camaraderie.

Pride of the State This project is more than just a football stadium, it will create a year round venue that highlights the beauty and culture of South Carolina.

 

This project will focus on three key areas for reimagination:

  • Overall Fan Experience
  • Premium Offerings
  • Student-Athlete Experience

To see how we will be reimagining each one of these areas, click the buttons below.

(Opens in a new tab) Overall Fan Experience (Opens in a new tab) Premium Offerings (Opens in a new tab) Student-Athlete Experience

Why renovate now?

In July 2024, Gamecock Athletics partnered with Elevate to conduct a widely distributed market survey and resulting analysis. From the survey sent to our fan base, nearly every responded (94%) believes that upgrading Williams-Brice Stadium is important. The market survey also showed that Williams-Brice Stadium ranks last among SEC peers in premium percentage and last in number of suites.

In addition to the Elevate study, our architectural firm Populous has done a larger analysis of our restroom counts, square footage space per fan, point of sale systems and other operation flow studies. Their results have shown that multiple areas do not have the proper amenities to provide a first class fan experience to those that attend events at Williams-Brice Stadium.

Estimated Project Timeline

Williams-Brice Stadium construction begins following the conclusion of the 2025 season.

The State of South Carolina Legislature’s State Fiscal Accountability Authority gave it’s approval for the reimagination of Williams-Brice Stadium.

The State of South Carolina Legislature’s Joint Bond Review Committee gave it’s approval for $350 million in revenue bonds for the reimagination of Williams-Brice Stadium.

The University of South Carolina Board of Trustees gave its approval to the next step of the Williams-Brice Stadium project which allowed for the scope of the project to be expanded so that the reimagination would affect all fans.

University of South Carolina and Legends, a global premium experiences company, today announced a multi-year partnership aimed at enhancing the fan experience at Gamecocks’ sporting events and maximizing the University of South Carolina’s Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating and support ticket sales, and philanthropic fundraising for the renovated Williams-Brice Stadium.

Contract Construction and Manhattan Construction Company are selected as the contractors for the reimagination of Williams-Brice Stadium.

Contract Construction, based in Irmo, S.C., has been involved in many USC projects, including the 2020 Williams-Brice Stadium upgrades, construction of Founders Park, the Long Family Football Operations Center, Springs Brooks Plaza and the Campus Village Student Housing Complex.

Manhattan Construction Company, based in Tulsa, Okla., has developed major sport facility projects including Globe Life Field, home of the Texas Rangers, and AT&T Stadium, home of the Dallas Cowboys, in Arlington, Texas; the redevelopment of Kyle Field, Texas A&M’s football stadium; renovations to Raymond James Stadium in Tampa, Fla.; and the construction of the Dallas Cowboys Headquarters in Frisco, Texas.

Internationally acclaimed architectural design firm Populous was selected as our design partner. Populous is the leading venue design firm in the world, having completed more than 3,500 projects across the globe over forty years, including some of for the most iconic professional, collegiate and international organizations including the New York Yankees, Kansas City Chiefs, the English Premier League’s Tottenham Hotspurs, Serie A Inter Milan, the University of Texas, the University of Oklahoma, the Olympic Games and the World Cups.

The University of South Carolina Board of Trustees gave their approval for the hiring of a Design and Construction Management Team.

Nations Group Project Development and Elevate Market Study were completed to help determine what was possible for the stadium and what amenities our fans were most interested in.

All floor plans and renderings shown are updates as of 8/26/25. Final floor plans and designs may change as the construction project progresses.