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Aug. 12, 2013

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COLUMBIA, S.C. – Ariat International, Inc., and the National Collegiate Equestrian Association (NCEA) today announced they have signed a one-year merchandising partnership that will make Ariat® the Official Breech of the NCEA beginning with the 2013-14 season.

As the Official Breech of the NCEA, Ariat will be providing equestrian breeches and denim jeans to the NCEA’s riders on an exclusive basis. The agreement makes an official long-standing partnership between NCEA’s equestrian programs and Ariat as an apparel provider.

“We are thrilled to finally have Ariat as the official breeches supplier for the NCEA,” South Carolina head coach Boo Major said. “Our team has had a great partnership with Ariat for the last few years, and it will be great for the sport of equestrian to have Ariat partner with the other NCEA member instiutions. Ariat makes top quality breeches that our student-athletes speak highly of, and I also cannot say enough about the quality of their jeans. We are looking forward to having a continued relationship with Ariat for the upcoming season.”

“Ariat is thrilled to be named the Official Breech of the NCEA,” said Ricky Werner, Regional Sales Manager at Ariat. “We are proud to affiliate ourselves with this tremendous organization, the member institutions and the outstanding student-athletes that compete at the Division I and II levels.”

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and accessories. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat® pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat® products are sold in a network of retail outlets throughout the world.