April 10, 2015

COLUMBIA, S.C. – University of South Carolina head men’s basketball coach Frank Martin and his wife Anya are set to host “The Third Annual B-Ball of the South,” the couple’s “Coaches vs. Cancer” benefit, on Friday, May 1, at Colonial Life Arena in Columbia. Proceeds from the event will go to “Coaches vs. Cancer,” a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). Several celebrity coaches and basketball personalities are slated to attend to support the cause.

In its first two years, “The B-Ball of the South” has raised a combined $269,470 to benefit the “Coaches vs. Cancer” initiative.

The event will be styled after the Kentucky Oaks in 2015 and will feature the Oaks race on the video board at the arena during the event. Doors open at 7 p.m., and the night will feature a live auction, heavy hors-d’oeuvres and dancing. Reservations are limited with individual tickets costing $125 and sponsored tables starting at $2,500 (seats 10 and includes entry to the 6:30 p.m. VIP reception).

For tickets or additional information on available sponsorship levels please contact Lauren Shields (lauren.shields@cancer.org/770-595-5663) with the American Cancer Society.

About Coaches vs. Cancer:
The Coaches vs. Cancer program is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs.