Feb. 19, 2016
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Under Armour, Inc. (NYSE:UA) and the University of South Carolina today announced a long-term partnership extension that designates Under Armour as the official outfitter of the Gamecocks’ varsity intercollegiate athletic programs through June of 2026.
Under Armour, the global leader in performance footwear, apparel and equipment will continue to design and supply training footwear, apparel and equipment and game-day uniforms for the University of South Carolina’s men’s and women’s varsity athletic teams. In addition to outfitting the University’s athletic department, the comprehensive partnership also includes integration into the brand’s marketing, social media, in-store, and grassroots activations.
“The University of South Carolina has been one of our landmark partnerships within the NCAA and SEC,” said Ryan Kuehl, Vice President, Sports Marketing and Sponsorships, Under Armour. “The Gamecocks are a key part of our brand story and we look forward to continuing that story together as we provide world-class, innovative product to their student athletes and the entire Gamecock community.”
“Under Armour has been a great partner of Gamecock athletics for a long time,” said South Carolina Athletics Director Ray Tanner. “This agreement will benefit our student-athletes in a variety of ways. Under Armour’s relentless pursuit of innovation, making athletics better through performance design, advances the mission of our program. Their financial commitment also helps provide the resources needed to help our student-athletes have a championship experience at Carolina. I am ecstatic that we are able to continue this partnership, being one of the first intercollegiate programs to align with Under Armour. We look forward to winning many championships together.”
The University of South Carolina was one of Under Armour’s first all-school partnerships, joining the Brand in 2007. The Gamecocks will remain an integral partner to the Under Armour brand’s roster of NCAA programs that includes the University of Wisconsin, the University of Notre Dame, Naval Academy Athletic Association, University of Maryland, Texas Tech University, Northwestern University, University of Cincinnati, Boston College, University of Utah and Auburn University.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected FitnessTM platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
About University of South Carolina Athletics
The University of South Carolina is a member of the Southeastern Conference. The university sponsors 21 varsity sports programs and is home to more than 550 student-athletes. Gamecock Athletics develops our student-athletes intellectually, athletically, socially and culturally to compete relentlessly for championships and to attain high levels of achievement at the University, and throughout life, in harmony with our University’s mission and vision.
