South Carolina athletics today launched the “Forever” campaign to promote Gamecock Athletics. The campaign features a brand trailer video as well as accompanying graphic images for social media and grassroots promotion.

“The Forever campaign accentuates the attributes of the Gamecock brand using one of the most iconic phrases to South Carolina alumni — Forever To Thee,” said Senior Associate Athletics Director of Marketing and Branding Eric Nichols.

“Forever To Thee” refers to the final line of the alma mater and is sung by the crowd and student-athletes at the conclusion of every home event.

The athletics department also launches a new site on Medium to host its best stories of South Carolina athletics at Forever2Thee.com. The site will repurpose popular stories that deepen the Gamecock brand and will serve as a long term home for feature stories and video.

Within the campaign a new graphic series titled the State Pride Series will be incorporated to include every sport over the course of the academic year. Each image will feature an individual student-athlete on a backdrop of the South Carolina state flag. A collection of football wallpapers are available now as part of the brand launch.