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Jeff Crane

Jeff  Crane
Executive Associate AD

Jeff Crane began his career at the University of South Carolina in 2006 and has held a number of leadership positions beginning with the oversight of marketing and most recently leading the fundraising efforts for Gamecock Athletics.

Under Crane’s leadership, over $175 million was raised for student-athlete scholarships and facilities. In addition, the Gamecocks have set fundraising records and reached an all-time high of 19,000 donors. Crane also led the development and execution of a seat donation plan that resulted in $7 million in new annual revenue for the program.

Today, Crane serves as sport administrator for the men’s basketball program as well as the equestrian program. He also administers the athletics department’s contract with concessions vendor Aramark.

Crane joined the South Carolina Athletic Department staff as the Director of Marketing. In that capacity, he was charged with developing and implementing season ticket and group sales, developing marketing and promotional plans for men’s and women’s athletics, and overseeing all elements of game atmosphere. In addition, he was responsible for a new marketing rights agreement resulting in $50 million in guaranteed revenue for the Gamecocks-a 150% increase over the previous contract.

Before his arrival at South Carolina, Crane directed the marketing efforts for TCU Athletics. He has both an undergraduate degree and MBA from TCU. He and his wife Allison have two boys, Ford (9) and Crews (6) and daughter Elle (1).

Jeff Crane