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Garnet Trust announced as Official NIL Partner of Gamecock Athletics
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Garnet Trust announced as Official NIL Partner of Gamecock Athletics

South Carolina Athletics and its multimedia rightsholder, LEARFIELD’s Gamecock Sports Properties, announced today that the Garnet Trust is now the Official NIL Partner of South Carolina Athletics. This multi-year relationship will give the Garnet Trust access to gameday activations, events and promotion throughout the college athletics season to help educate fans and enhance our student-athlete experience.

“We are grateful for the commitment of the Garnet Trust to our student-athletes. As the ‘Official NIL Partner of Gamecock Athletics,’ our student-athletes will be able to build on their positive impact in the community by leveraging their NIL opportunities through the Garnet Trust.”
Ray Tanner, Athletics Director

The Garnet Trust’s designation as the Official NIL Partner of South Carolina Athletics began July 1 in collaboration with South Carolina Athletics’ multimedia rightsholder, LEARFIELD Gamecock Sports Properties.

The Garnet Trust launched in 2021 with a goal to become the most unique, built-to-last and effective NIL entity in the country. The Garnet Trust utilizes NIL Deals to create experiences between the fan base, student-athletes and businesses.

“Officially partnering with the University of South Carolina provides us with the opportunity to strengthen our relationship with the athletic department and offers continued support for all student-athletes across all sports. This partnership also provides clarity about our collective's role to the Gamecock fans and brands that pursue NIL deals with our student-athletes. We are excited about the future of NIL and are thankful for this opportunity.”
Jeremy Smith, Garnet Trust Operations Director

The Garnet Trust also launched the Garnet Trust Foundation who’s mission is to help promote, support and advance charitable organizations and causes, educate the general public regarding these charitable organizations and causes and to make positive impacts on communities by utilizing the names, images and likenesses and notoriety of University of South Carolina student-athletes..

To learn more about the Garnet Trust, visit:

To learn more about NIL efforts at South Carolina, visit:

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