Eric Nichols

Eric Nichols serves as the Deputy Athletics Director/External Operations at the University of South Carolina. Nichols oversees Marketing, ticket sales, the Gamecock Club, ticketing, licensing, business intelligence, and the University band and spirit programs as well as serving as the primary liaison for the Learfield relationship for multimedia rights.

Nichols came to Carolina following a ten year stint at Vanderbilt University, where he served as the athletic department’s Director of Marketing and Promotions from 2004-2008.

Nichols was at Vanderbilt since 1998, starting as an assistant director of facilities but quickly working his way upward as his talents were recognized. He was director of game operations from 2000 to 2002 before being promoted to director of online services, a position he held for two years. His outstanding work with the department’s official Web site led to his promotion to Director of Marketing in 2004.

Nichols served on the Vanderbilt athletic department’s senior administrative team, the University’s Executive communications council and was an adjunct professor at both Belmont University’s and University of South Carolina’s graduate programs. He is a graduate of Leadership Vanderbilt, a member of the American Marketing Association, the United Way of Middle Tennessee Marketing Committee, has completed an Executive Leadership Class at Vanderbilt’s Owen School of Business, and served on the NACMA Board of Directors from 2009-2016 and was the 2015 NACMA president. Nichols also currently serves on the NCAA Men’s Soccer committee.

He has a bachelor’s and a master’s degree from the University of Tennessee-Martin, where he also spent time as a graduate assistant coach for women’s volleyball.

Eric and his wife Christina have a daughter, Grace.