Justin King

Justin King serves as the Executive Associate Athletics Director for Brand Strategy and Creative Solutions. A 2010 South Carolina graduate, he has been working with Gamecock Football since 2017.

King oversees, develops, creates, coordinates and manages the production of graphic and video content used for Gamecock Football, including the messaging on all of the Gamecock Football social media platforms.

He also plays a key role in the branding strategy for all USC sports.

King was named to 247Sports “30Under30” for 2017, a list of 30 “rising stars” in college football under the age of 30.

King returned to Carolina after serving as Senior Managing Producer at the Alabama Media Group (AL.com) in Birmingham, focusing on social media and video production. Under his direction, the social audience for AL.com grew from around 20,000 to more than 325,000 people in a year.

Before his stint at AL.com, King was a marketing strategist with Rackspace Hosting (2013-15) and Director of Social Media at Global Evangelism (2011-13). Following graduation at USC, King worked as a Production Assistant at ESPN (2010-11).