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South Carolina Announces Partnership with Altius Sports Partners to Help Prepare for New NIL Landscape
General  . 

South Carolina Announces Partnership with Altius Sports Partners to Help Prepare for New NIL Landscape

– Firm to provide the Gamecocks with support around NIL, including the development of innovative educational opportunities

The University of South Carolina is proud to announce a new partnership with Altius Sports Partners (ASP), a name, image and likeness (NIL) advisory and education firm, to aid the school with its NIL related activities. ASP will provide strategic guidance and educational support through customized NIL programs tailored to the needs of the school’s athletic department and student-athletes. The programs will include management of NIL rule changes, maximization of new opportunities, and helping South Carolina create unique platforms for its student-athletes to learn about and capitalize on the new NIL rules.

ASP offers its partners a team of industry leading voices to help guide and educate all stakeholders on the impacts and opportunities related to NIL rule changes. By collaborating with ASP, South Carolina and its student-athletes will be well-positioned to successfully navigate the NIL policy scheduled to go into effect in 2021.

“We are pleased to partner with Altius Sports Partners, who will guide us through the ever-changing Name, Image Likeness landscape,” said Athletics Director Ray Tanner.  “There remains so many unknowns as intercollegiate athletics approaches NIL rights for student-athletes.  We were impressed with the breadth and depth of ASP’s experience and services and look forward to working with them as we prepare our student-athletes for these important issues.”

The expert-led ASP team will assist South Carolina in the development of an integrated approach to embracing the impending new era of collegiate athletics with a primary focus on developing and empowering the Gamecocks’ student-athletes. ASP CEO Casey Schwab stated, “This new partnership provides Altius an opportunity to work collaboratively with one of the premier athletic programs in the country on a unique approach to NIL and student education. By leveraging ASP’s expertise and the University of South Carolina’s strong position as an athletic and educational institution, student-athletes in Columbia will be able to fully embrace the possibilities and challenges surrounding NIL.”
About South Carolina Athletics
The University of South Carolina (USC), located in the capital city of Columbia, was established in 1801 and is a full-service, state-supported research university that includes the 358-acre Columbia campus and seven regional campuses with a total full-time student body population of more than 46,000 and 2,100 full-time faculty members. USC’s athletic teams have been known as the Gamecocks for more than 100 years.  More than 530 student-athletes participate in one of USC’s 21 intercollegiate athletic programs, which includes nine men’s and 12 women’s sports.  Since 2015-16, South Carolina’s athletics department has averaged a Top 25 finish in the Learfield Directors’ Cup All-Sports Standings, measuring an athletics department’s overall success.  For more information, visit or connect with USC at or
About Altius Sports Partners
Altius Sports Partners is a leading-edge NIL focused firm that delivers consulting, strategic planning, compliance support and education to its clients. Currently, the firm represents the athletics departments at Louisiana State University, the University of Texas and the University of South Carolina. Providing all stakeholders – athletic departments, coaches and student-athletes – with the resources they need to thrive in this new age of college athletics, ASP leverages its deep reservoir of sports business expertise to help those impacted by NIL changes prepare and excel. We have built the best-in-class team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
Media Contacts:
South Carolina: Charles Bloom
ASP: Courtney Brunious