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Gamecock Athletics Announces SC Farm Bureau Insurance as Presenting Sponsor of Gamecock Village
General  . 

Gamecock Athletics Announces SC Farm Bureau Insurance as Presenting Sponsor of Gamecock Village

The University of South Carolina Athletics Department and its multimedia rightsholder, LEARFIELD’s Gamecock Sports Properties, announce SC Farm Bureau Insurance as the presenting sponsor of Gamecock Village – the hub of Gamecock football pregame activities.

Now referred to as Gamecock Village Presented by Farm Bureau Insurance, the official pre-game fan fest area of Williams-Brice Stadium opens four and a half hours prior to kickoff, offering fans a bevy of tailgating activities. Gamecock fans can enjoy live music, games, refreshments and fun for the whole family. Gamecock Village is also home to the Gamecock Walk featuring the entire football team as they make their way to the stadium for the game, followed by a pep rally featuring the South Carolina Band – the Mighty Sound of the Southeast – Gamecock Cheerleaders and the Carolina Dance team.

“We are thrilled to have Farm Bureau Insurance on board as the presenting sponsor of Gamecock Village. We pride ourselves on providing our fans with a premier pre-game experience and we know that exceptional service is paramount to Farm Bureau as well. We look forward to partnering to serve Gamecock fans all season.”
Ray Tanner, South Carolina Athletics Director

SC Farm Bureau Insurance has provided insurance solutions to the citizens of South Carolina since 1955, while giving back to the community and partnering with local South Carolina organizations.

“We couldn’t be happier to partner with Gamecock Athletics this season as the presenting sponsor of Gamecock Village. As an organization that calls Columbia home, we know the dedication with which this fan base supports its teams and that is the same dedication we feel towards South Carolina residents. We are counting down the days until that first home game in Williams-Brice Stadium.”
Susan Merrill, SC Farm Bureau Insurance Director of Marketing
“College football provides a complete gameday experience that starts well before kickoff, and we are excited that Farm Bureau Insurance will become a part of the gameday tradition with our passionate fans at South Carolina.”
Nick Kistler, General Manager of Gamecock Sports Properties


As a leading provider of auto, home and life insurance products across the state, Farm Bureau Insurance has a long history of providing competitive rates and outstanding customer service to those who call South Carolina home. With its South Carolina headquarters located just outside of Columbia, Farm Bureau Insurance policyholders are serviced through exclusive, local agents in 64 offices located in all 46 counties. At Farm Bureau Insurance, policyholders are not just customers; they are also members of the South Carolina Farm Bureau Federation, an organization that promotes South Carolina agriculture and that provides exclusive benefits to its members.