May 5, 2005
COLUMBIA, SC – The University of South Carolina is proud to announce they have hired 2000 USA Olympian and former NCAA champion Dawn Ellerbe as the Director of Marketing for Olympic Sports.
She will be responsible for developing and implementing a total sports marketing program for Olympic Sports Programs with an emphasis on women’s basketball,
volleyball, softball and men’s and women’s soccer. Her primary
responsibilities are as follows: generate ticket sales with the goal of
increasing revenue in Women’s Basketball, Volleyball, Softball and Soccer;
expand group ticket sales efforts, increase interest and awareness in
women’s varsity sports.
Prior to being named at USC, for the past year she worked at the
Colonial Center where she developed and implemented strategies for Hispanic
marketing efforts including special events, promotions and community
relations. She also helped create and implement marketing and publicity
plans for events. In addition she worked to establish and maintain business
partnerships and negotiate and place advertising.
From 2001-2004 she worked at the Home Depot in Columbia, S.C. There she
organized in-store promotions and workshops. She also served as
spokesperson for Home Depot at nationally televised events as
a member of the Olympic Job Opportunity program.
A professional track and field athlete for eight years, she was a 2000
Olympian who finished seventh in the finals in Sydney. She was a 12-time
USATF National Champion and was a 1999 Pan Am Games Gold Medalist in the
hammer and set a number of American and World Records.
While at USC, she was a four-time NCAA Champion, six-time All-American and five-time SEC champion. She was named the 1997 South Carolina Amateur Athlete of the Year in by the SC Hall of Fame. She was twice named the Southeastern Conference Indoor Track and Field Athlete of the Year.
She received a B.A. in Journalism in 1996 from USC, with an emphasis on
Advertising/Public Relations, and was named USC Female Student Athlete of the Year. After graduation, in 1996-97, she assisted the events manager with university and public events and monitored the use of athletic facilities.
An assistant coach at the University of Wyoming from 1998-2000, she coached in six NCAA Track and Field Championships and contributed to the development of eight All-Americans and three Mountain West Conference champions. She received her Master’s degree in Communication from Wyoming in 2001.