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Sept. 13, 2006

The South Carolina Gamecocks are calling
out to their vast Wireless audience, streaming on-demand audio content to
listeners worldwide via cellphone on the new Teamline Direct.

Subscribers of Teamline Direct will be able to listen to live games via
phone, regardless of their location. Never before has Gamecocks audio been
so portable and easy to access. The service will be offered nationally to
the ever-expanding, on-the-go crowd.

“The interactive service is $5.00 per game, of which South Carolina gets a
‘big chunk’. Charges will be applied to subscribers’ credit cards before
they access the content.” TRZ’s Director of Team Relations Michael Wilt
adds, “By connecting listeners to their favorite team’s games via cell
phone, and adding TRZ’s interactive features, South Carolina has found an
additional platform to deliver on-demand entertainment to, and drive
listening among its active, on-the-go audiences across the country.”

Wilt says some 60 other collegiate teams a real ready members of Teamline
Direct, and others are expected to be added to the service by year’s end and
upward of 200 additional teams will be offered within the next 12 months. He
says TRZ is also negotiating with rights aggregators to expand the service
to their member teams.

For more details or to sign up, go to or Call: 216-502-3200 and
Enter: 5770 when prompted.