South Carolina Launches Lifestyle Brand Leveraging Vintage ‘Script Carolina’ Mark

University of South Carolina officials today announced the launch of a lifestyle brand using the ‘Script Carolina’ mark used in the ’80s.
 
“The ‘Script Carolina Collection’ brings a renewed take on a beloved mark for Gamecocks that want to show their Carolina pride every day,” said Director of Trademarks & Licensing Matthew Bridges.
 
The ‘Script Carolina Collection’ brings high style without sacrificing the love of the Gamecocks by partnering with premier brands including Under Armour, 47 Brand and Peter Millar. The initial assortment is hitting retail outlets now and more styles will be added throughout the year. 
 
Fans attending the season opening football game are encouraged to wear ‘Script Carolina’ gear. Shop for ‘Script Carolina Collection’ items at the official online store shopgamecocksonline.com or at the Gameday Store at Williams-Brice Stadium during the “Back to School” promotion Thursday, August 23.