What’s New at Williams-Brice for 2025

Limited-edition YETIs

We’re excited to announce an expansion of our limited-edition Gamecock branded YETI program that we launched at Founders Park this spring. Each home game this season, we will release a different limited-edition YETI Rambler Tumbler. Only 500 tumblers will be made available of each design. With the purchase of the tumbler, you will receive unlimited soft drink refills for the duration of that game.

On Wednesday of a home game week, we will announce the design for that game and will make the tumblers available for purchase. Each week’s design and purchase link drop will occur in the Forever Garnet App. To ensure you receive the announcement when it’s first released, be sure to enable push notifications for the app. If you are a Gamecock Club member and are logging into the Forever Garnet App for the first time, an account has already been created for you. Just click the log in button and then click reset password and utilize the email tied to your Gamecock Club account.

There will be a purchase limit of 4 tumblers per person and you MUST pick up your tumbler inside the gates of Williams-Brice Stadium on game day. You will not be able to bring these tumblers back into the stadium at future games.

Concessions Updates

In order to speed up concession lines to ensure you don’t miss any of the action on the field, for the 2025 season alcohol sales will be moved out of their current locations and will now be sold in separate stands throughout the stadium. As a reminder to fans wishing to purchase alcohol, you must have a valid horizontal ID, our concessions provider will not be able to accept any vertical IDs.

Gamecock Club members will again be able to receive a 10% discount on select concessions items at permanent stands around Williams-Brice Stadium utilizing their Forever Garnet App.

New Bookstore Locations

In addition to the Gameday Store inside the Bignon Gameday Center and the pre-existing locations inside the stadium, we will have two new additional satellite locations inside the stadium for 2025. The Bignon Gameday Center will continue to be open on Friday of game week from 10 a.m. to 5 p.m. and will open four hours prior to kickoff on game day. One new satellite location will be located inside gates 3-5 on the north west corner of the stadium and the other new satellite location will be located on the south east ramp outside the Traditions Club. These new satellite location in addition to the east ground and west ground existing locations will open once gates open.

Nursing Pods presented by Prisma Health

This season, two nursing pods have been added to Williams-Brice Stadium to better accommodate nursing mothers and the next generation of Gamecocks. These ADA accessible pods will be located on the West Ground level by the Guest Service Kiosk and First Aid Room and the East Lower Level by the entrance to sections 19 and 20. Each pod is securely accessed by the free Mamava app which is able to notify users when the pod is available. The pods can be unlocked via Bluetooth or by speaking with one of our Ambassador staff stationed by the pod.

KultureCity Certification

Williams-Brice Stadium is now a certified sensory inclusive venue with the goal of bringing a more accessible experience to those who have sensory sensitivities or challenges with sensory regulation which are often experienced by individuals with autism, dementia, post-traumatic stress disorder and other similar conditions. Sensory bags equipped with noise-canceling headphones, fidget tools, verbal cue cards, strobe reduction glasses and weighted lap pads will be available for checkout at the Guest Service kiosks around the stadium. KultureCity is the nation’s leading non-profit working towards sensory accessibility and acceptance for those with invisible disabilities.

Forever Garnet Memories

Forever Garnet Memories are back for 2025. Fans can continue to enhance their game day experience taking advantage of our auctions, experiences and Friday stadium tours. Forever Garnet Memories are now open for all games.

Auctions include getting the chance to ride the Cockyboose onto the field during the greatest entrance in all of college sports, watching warm-ups and 2001 from the field or walking with Cocky in Gamecock Walk. Experiences include taking a pregame or postgame photo on the field, taking pictures with Cocky at halftime, having a message on the videoboard and more. With Stadium Tours, you can go behind the scenes of Williams-Brice Stadium on Fridays of home games and some Sundays throughout the season. Tours can include visits to the Cockaboose Club, Meredith Family 2001 Club, Locker room, Hall of Captains, Champions Club and Pressbox.

Phone Charging Stations

Need to give your phone a battery boost on game day? Charging stations are available throughout the stadium including on the west main concourse, east ground concourse, Cockaboose Club, Horseshoe Club, Zone, Traditions Club and the lower level student section. Just scan the QR code on the screen and complete the rental process to receive a portable battery pack that is compatible with most phones.

Get prepared for digital ticketing

All Gamecock Athletics events will transition to a fully digital ticket model for the 2026-27 season and we will no longer be able to provide printed tickets. We encourage fans to start preparing now by utilizing the Gamecocks App to access and manage their tickets digitally. To learn more about accessing and managing your digital tickets, visit our digital ticketing guide.

A limited number of single game tickets are still available for the upcoming season, including discounted tickets for first responders, teachers and more. Visit our 2025 Football Hub to see everything that’s planned and secure your tickets to Catch A Game at Williams-Brice Stadium.