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July 24, 2008

COLUMBIA, S.C. – College Colors Day, a day dedicated for college enthusiasts to wear the colors of their favorite collegiate institution, is coming to Williams-Brice Stadium. This year, South Carolina fans, students and alumni will help the nation ring in College Colors Day as it hosts N.C. State in the College Colors Day Kickoff on the eve of the big day. College Colors Day 2008 will be celebrated Aug. 29.

College Colors Day, organized by the Collegiate Licensing Company (CLC), coincides with “back to school” and the kick off of the college football season. College Colors Day seeks to celebrate and promote the traditions and spirit that drive collegiate athletics by encouraging people from across the United States to dress in their favorite collegiate gear.

“Let’s get the College Colors Day celebration started off right, and show the entire nation what a sea of garnet looks like on August 28,” USC Head Coach Steve Spurrier said. “This is a great opportunity to get energized for College Colors Day and show your school spirit.”

“We are thrilled the University of South Carolina is hosting the College Colors Day Kickoff,” Kit Walsh, Senior Vice President of Marketing for the Collegiate Licensing Company said. “Sport your Gamecock gear to the stadium on Thursday night, and on Friday, wear your Carolina gear to work, school or play.”

The College Colors Day Kickoff starts at 8 p.m. EST and will be televised on ESPN. Stanford University will host a West Coast version of the College Colors Day Kickoff as it opens against Oregon State University.

For more information on College Colors Day, please visit

CLC is a division of a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or