2021 College Colors Day Returns Friday, Sept. 3

College Colors Day – the annual holiday that celebrates collegiate fandom – returns on Friday, September 3, ahead of the 2021 college football season’s opening weekend. The 17^th annual College Colors Day encourages Gamecock fans from coast-to-coast to don their favorite South Carolina apparel on a single day to showcase how the sport can bring people together.

Created by the University’s exclusive licensing partner, CLC, College Colors Day unites Carolina fans across the country in showing their passion, spirit, and the joy of supporting the Gamecocks by wearing South Carolina gear and sharing pictures and videos on social media using #CollegeColorsDay.

“The connection that Gamecock fans have is so powerful because it’s about belonging to o passionate community bound together by common traditions and spirit,” said Nicole Armentrout, Senior Vice President, Marketing at CLC.

In addition to showing their spirit, Gamecock fans are invited to visit www.CollegeColorsDay.com weekly to enter for a chance to win South Carolina gear, as well as a chance to win tickets and a trip to the national championship game in Indianapolis through CLC’s partnership with the College Football Playoff (CFP) and its charitable arm, Extra Yard for Teachers. The website also contains graphics and resources for fans to celebrate College Colors Day, including a “meme generator” to create fun, sharable memes focused on their fandom.

“We want all Carolina fans to wear their gear and show their spirit for College Colors Day,” said Matthew Bridges, South Carolina Director of Trademark Licensing. “Mark your calendars for September 3, grab your gear, and show the world why Gamecocks are the best,”

After an unprecedented Fall 2020, this year’s college football season is among the most anticipated in recent memory. College Colors Day offers South Carolina fans everywhere an opportunity to reignite the connection and camaraderie formed by wearing their garnet and black. Whether it’s the joy of attending a game in-person for the first time since the pandemic or gathering again with friends to watch from home, every fan is encouraged to show what “That Feeling When” means to them this College Colors Day.

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About CLC
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.